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#PushaBW Forum


  Boipuso Hall, Fairground Holdings


  01 Nov 2022





Presented by

  • Phone:
    +267 3633300
  • Email:
  • Location:
    Boipuso Hall, Fairground Holdings



The #PushaBW campaign was launched in December 2018. The campaign is a national initiative aimed at encouraging and rallying Batswana to actively grow the local economy by supporting and buying locally made products, supporting local initiatives and using local services. The campaign implores Batswana to empower, sustain and grow the country by consciously purchasing and using products made and grown in Botswana. 

The campaign is premised to achieve the following key tenets:

  • Buy more:

To drive encourage and drive the population to buy and utilize more local products and services

  • Awareness creation:
  • Support local producers with marketing activities that create awareness of their products.
  • Give reason to take action:
  • To provide public education on reasons to ‘Buy Botswana’
  • Where to find them:
  • Development of a local supplier Database for Botswana products and services that can be accessible by Batswana
  • Advocate for policy:
  • Advocacy for key policy issues and interventions that will lead to the success of the campaign

The campaign continues to gain significant momentum, this is proven by the notable support and uptake from various stakeholders who have bought into it and have even partnered with Brand Botswana for campaign collaborations. The #PushaBW campaign has sub themes being #ListenLocal which is aimed at promoting local music, #EatLocal aimed at promoting Botswana’s cuisine and #TravelLocal which is aimed at promoting local travel to various tourism destinations in the country. 

#PushaBW Forum

As another avenue to achieve the above objectives of the campaign, Brand Botswana annually hosts the #PushaBW Forum during the Global Expo Botswana. Through the Forum, Brand Botswana aims to create a platform where local stakeholders interact to discuss different issues. In the past, the below have been discussed: 

  • Consumer behavior around local goods and services
  • What is required to get the population to procure more local
  • The role of different stakeholders in the buy local initiative
  • What are the local quality standards and how producers can ensure that their products meet the required levels of quality for consumer uptake
  • The branding and packaging that is of the standard required to be on local shelves
  • What can be done to stimulate interest in local products and services

Past themes

YearFocus/Theme Participating stakeholders 
2019Product development (standards, branding, labelling)NFTRC, BOBS, Branding expert, Arona Natutral Foods  
2020Facilitating access for local producer in retail space Major retail outlets, DeBeers, Hilton Garden Inn, White Label Fragrances 

The 2022 edition of the #PushaBW Forum will focus on notable achievements since the launch of the #PushaBW as well as notable outcomes from the last two editions of the #PushaBW Forum.  The event will consist of a presentation on how supporting/buying local impacts on the Nation Brand and panel discussions featuring entities that have made deliberate efforts to support/buy local, focusing on challenges, experiences and success stories.

Event Schedule

0900hrs – 0910hrs

Welcome Note

Welcome Note

0910hrs – 0925hrs

Remarks - Tone setting for the Forum

Take aways from previous Forums and progress of the #PushaBW Campaign and Governments Commitment towards increasing local production

0925hrs – 0950hrs

Addrerss on citizen economic inclusion in Botswana’s economy

Unpacking the Citizen Economic Inclusion Act no: 26 of 2021 and its relevance to PushaBW

0950hrs – 1000hrs

Video showcase


1000hrs – 1050hrs

Panel discussion 1 (Facilitator - TBC)

Discussion on deliberate efforts and programmes by entities to support and buy local (Initiatives, challenges, experiences and successes)

1050hrs – 1100hrs

Video showcase


1100hrs – 1140hrs

Panel discussion 2 (Facilitator - TBC)

Capacity building and skills development/support to #PushaBW

1140hrs – 1200hrs

Impact of #PushaBW on the Nation Brand

How buying/supporting local impacts on the Nation Brand

1200hrs – 1210hrs

Vote of Thanks

Closing Remarks


Mr. Donald Seberane
Programme Director & Moderator

Duma FM

Mr. Resego Keipidile
C E E P Manager

Morupule Coal Mine

Mr. Letso Gaborekwe
Head of Sales & Distribution

Letshego Financial Services Botswana

Mr. Wanatsha Moakufhi
Citizen Empowerment Programme

Debswana Lead

Mr. Letshego Moeng
Strategy and Transformation Manager

Botswana Power Corporation

Ms. Gorata Abotseng Lekau
Country Manager Division 5


Mr. Pako Sebetlela

Business Botswana Youth Sector

Ms. Boitumelo Mbaakanyi
Project Manager - Sustainable Private Sector Development


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